See Tickets by Eventim appointed primary ticketing partner for Manchester’s iconic New Century amid opening of new 450-capacity venue ‘Locker’.

See Tickets by Eventim has been appointed as the primary ticketing partner for Manchester’s iconic New Century venue, just as the cultural hotspot announces a major autumn expansion with the opening of its 450-capacity grassroots space, Locker.

See Tickets will provide comprehensive ticketing services, marketing expertise, and data-driven insights across New Century’s entire ecosystem. This includes the venue’s legendary 1,300-capacity main Hall, which relaunched in 2022 following an extensive restoration, and the newly announced Locker, which will occupy a reconfigured ground floor starting later this autumn.

Rob Wilmshurst, CEO at See Tickets by Eventim, said: “It’s a privilege to work with New Century, a venue with such a rich musical heritage and an incredibly exciting future. Manchester’s live music scene is particularly close to our hearts, due to the promoter and venue relationships we have in the city and supporting New Century as they expand to open Locker is a fantastic milestone.

“We understand the unique goals and challenges of running multi-space venues. We support them through comprehensive operational support, access to powerful data and insights as well as marketing expertise designed to drive ticket sales and enhance the customer journey from discovery to purchase.”

Abby Mudge, Managing Director of New Century, added: “See Tickets has an excellent reputation within the live entertainment industry and is already a trusted partner to many venues and promoters we respect. As we enter our next chapter and introduce Locker to support grassroots talent, we wanted a ticketing partner that could seamlessly support our brand-building efforts while delivering a best-in-class customer experience. See Tickets stood out because of its flexible approach and the incredible breadth of tools they offer across the customer journey.”

See Tickets is primary ticketing partner to numerous venues across the UK including Albert Hall Manchester, KOKO, Brudenell Social Club, Electric Ballroom, Clwb Ifor Bach and Band on the Wall.

Image shows Shame at New Century Hall, Manchester, March 2023.

About New Century

Located in the heart of Manchester, New Century is a resurrected mid-century cultural landmark encompassing a 1,300-capacity live event Hall, a bar and kitchen, and the dBs Institute music technology college. Launching in Autumn 2026, ‘Locker’ is New Century’s 450-capacity grassroots live music venue situated on the ground floor, dedicated to supporting emerging talent and local promoters. www.newcenturymcr.com

About See Tickets by Eventim

See Tickets works with many of the UK’s best-known venues, promoters and event organisers including Glastonbury Festival, SJM Concerts, Professional Darts Corporation, Ideal Home Show, Society of London Theatre and many more. The company was acquired by CTS Eventim in 2024, the second largest ticketing company globally.

About Eventim

CTS Eventim is Europe’s leading ticketing and live entertainment company. The business co-owns London’s Eventim Apollo and partners with a wide range of major events and venues globally, including the LA28 Olympic and Paralympic Games and the European Athletics Championships.