Good Food Festival & Festive Good Food Show
The Good Food Festival and Festive Good Food Show are organised by leading consumer exhibitions company and long-standing client, Immediate Live. As their official ticketing partner, we provide strategic account management, bespoke technical solutions, comprehensive event marketing support and on-site operational delivery to help maximise ticket sales and deliver an outstanding customer experience.
Delivering Expert Consultancy & Bespoke Ticketing Solutions
Our expert consumer exhibitions account management team provide proactive consultancy throughout the event lifecycle, using insight on customer journeys and event set-up best practices gained from supporting many of the UK's largest consumer exhibitions.
From complex ticketing journeys and tailored customer experiences to integrated reporting and targeted marketing activity, our team works closely with Immediate Live to continually optimise performance, improve operational efficiency and maximise commercial opportunities through upsells.
what we delivered.
- Complex Ticketing & Pricing ConfigurationManagement of multiple ticket types, promotional offers and pricing structures to support a wide range of visitor experiences.
- Bespoke Subscriber IntegrationCustom-built functionality enabling Immediate Live subscriber codes to be securely validated, unlocking exclusive ticket offers through a seamless booking experience.
- Tailored White-Label Booking JourneysFully branded customer journeys designed around different visitor types, including General Admission, VIP experiences and workshop bookings.
- Integrated Upsells & Add-onsWorkshop tickets and additional experiences seamlessly incorporated into the booking flow to maximise revenue within the existing customer journey.
- Automated Business Intelligence ReportingCustom sales reporting delivered directly into Immediate Live's business intelligence platform, providing real-time insight and reducing manual administration.
- Dedicated On-Site Event SupportExperienced operational teams managing access control and admissions to ensure a smooth and efficient visitor experience throughout the event.
- Audience Data & Marketing ConsultancyCustomer data mapping and audience analysis used to identify the most relevant audiences across our customer databases, helping to support targeted marketing activity and drive incremental ticket sales.
- Strategic Account ManagementDedicated consultancy and proactive recommendations throughout the planning, on-sale and post-event phases, backed by extensive experience across the consumer exhibitions sector.